Group Brand Director for Empack & logistics portfolio (m/f)

As a Brand Director, you are the one managing and developing the Empack and Logistics event brand portfolio across the group and lead the global initiatives and event features.

 Job description:

As a Brand Director, you are the one managing and developing the Empack and Logistics event brand portfolio across the group and lead the global initiatives and event features.

The local Event Managers in the regions are reporting to you in dotted line.

 Some specific tasks and responsibilities are :

 

Brand management and development


  • Develop a general market expertise (industry value chain, key market figures, global trends, competition analysis, SWOTA,…)
  • Make sure the event concepts and brand guidelines are being understood and respected by regional event teams across the group
  • Identify new growth paths to the existing event concept
  • Identify geographical brand deployment and acquisition opportunities

 

Commercial strategy

  • Roll out commercial approach per exhibitor segment/profile (creative participation packages, formats, ...)
  • Build Cat A commercial strategy + cross-selling of international event portfolio
  • Build an intelligent pricing strategy

Marketing & Communication strategy

  • Develop a global Empack marketing plan to make establish it the brands as European Packaging A(event) authoritiesy
  • International brand management: Cross-branding & consistency across regions
  • Build an international network through face-to-face meetings with Cat A-visitors
  • Multi-event deals with key media/associations/federations


Event content 

  • Advise teams on trending topics to build balanced and ‘visit the future’ content at each event
  • Coordinate cross-content
  • Lead the Empack Global Awards: Outline guidelines, categories, application process, business case…  

   

Profile: 

  • You have a master’s degree in Business/ Economics/ Management (or equivalent) ;
  • You are an expert in the sector of packaging technology, transport and logistics;
  • You are familiar with key market players, and understand the industry value chain and key challenges
  • You have a solid network in packaging and logistics communities
  • You are willing to travel for short business trips across Europe
  • You demonstrate strong management skills through natural leadership ;
  • Excellent English, knowledge of French and/or Dutch is a plus.

   

We offer: 

  • An international working environment
  • A dynamic and engaging industry
  • A challenging, exciting opportunity within a growing and dynamic company
  • A high level of independence and variation

 

Of ken je iemand die perfect zou passen? Laat het hem of haar weten!

Brussels

Sint-Lambertusstraat 135
1200 Sint-Lambrechts-Woluwe Routebeschrijving

Venues & Events

Easyfairs België beheert 4 eventlocaties, stelt 175 mensen te werk en organiseert meer dan 30 events per jaar.

 

Easyfairs Belgium maakt deel uit van de Easyfairs groep. Deze beheert 10 eventlocaties in België, Nederland en Zweden, stelt 700 mensen te werk en organiseert meer dan 200 events in 17 landen.

 

Werkt u al bij Easyfairs Belgium?

Laten we samen werven en uw volgende collega vinden.

email
@easyfairs.com
Teamtailor

Traceersysteem aanvrager door Teamtailor